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Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research).
What’s more, 89% of companies that hire content marketers plan to either continue or increase their current investments throughout 2022.
If you have natural writing ability, a knack for creativity, and are driven by data, content marketing may just be your dream field.
For starters, it’s a growing field with a lot of opportunities. Additionally, it allows you to be creative and work independently – two things that are increasingly important in the modern workforce.
Content marketing continues to grow as an industry for one main reason; it works. In a recent Semrush survey, 73% of companies who increased their content marketing spending from 10% to 70% of their total marketing budget were very successful.
In addition, 72% of companies have stated they plan to increase their content marketing budget in 2022. As the industry continues to grow, the need for individuals in the field also increases.
While having a career that feeds your creativity can be rewarding, the paycheck is a significant factor.
As a content marketer, you can create a stable and solid income. The average base salary for a content marketer in the United States is $56,036. Not too shabby for an entry-level position.
It only goes up from there. According to PayScale, the median base salary for a management position is $70,332 and $168.183 for an executive-level role.
One thing a career in content marketing won’t be is stagnant. The way people consume content is constantly changing, meaning the way you create it will also shift. You’ll need to stay updated with the latest trends and best business practices.
The learning doesn’t end there. Depending on your role, you may be creating content for various industries. This means you may have to educate yourself on topics you have no experience in.
The more you increase your knowledge, the more room you have for personal and professional growth.
If you consider yourself a lifelong learner, this is an excellent career.
The content marketing industry is a sprouting field with many opportunities for those willing to invest time and effort. While a bachelor’s degree may help you start on the right foot, it’s not a surefire ticket into the industry anymore. Instead, think of building skills that clients and employers will immediately hire for.
There are specific skills that are vital to your success in content marketing.
This rapidly growing field will require essential hard skills to land jobs. While this may slightly vary depending on your specific role, we found the skill set listed below as being necessary for all positions within content marketing:
Seem to be missing one or two skills from your portfolio? Don’t get discouraged. We offer a wide range of resources that can set you up for success, such as our Head of Marketing Bootcamp.
While the knowledge mentioned above is going to be key to getting you into the door you can’t forget about some essential soft skills.
To truly enjoy your career and continue to grow in your field, the additional skills below are another essential set to add to your content marketing toolkit:
A career path in content marketing can look different for everyone. In fact, content marketing is a pretty broad term, and you’ll have your pick from various roles within the industry.
Typical roles within a content marketing team include:
In today’s digital age, content is king. The best way to succeed in content marketing is by producing high-quality content that engages your audience.
If you want to start a career in content marketing, we can help. We offer courses and training that will give you the skills you need to succeed. Check out our Content Marketing Mastery course to start your content marketing career path.