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A customer value journey works best when you’re able to meet the customer’s specific needs at each point along the way.
In today’s episode, host Mark de Grasse sits down with AJ Roberts, Chief Revenue Officer of Genesis Digital, to talk about funnels, webinars, and marketing. AJ says his main focus is—and has always been—how do we make transactions online easier for digital marketers and people in the knowledge industry? Everything is about the relationship now. People are more aware than ever of all the tips and hacks and manipulation and psychology. You’ve got to find ways to give them what they truly want and need.
IN THIS EPISODE YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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