How to Get in Your Customers’ Heads for Invaluable Research[Rocksview Digital Hub]

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When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of-customer research to get inside the heads of its members. (And it worked beyond expectations.) Continue reading

The post How to Get in Your Customers’ Heads for Invaluable Research appeared first on Content Marketing Institute.

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