Episode 316: Is YouTube the New Facebook?

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.

YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start. 

Learn

why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one.

IN THIS EPISODE YOU’LL LEARN:

• How to best ask for the click in your creative (and get people off YouTube)
• Why instream skippable ads are best for customer acquisition
• What conversion architecture is and why it’s important to focus on
• The single best targeting Kasim has experienced on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Listen Now