

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.
YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start.
Learn
IN THIS EPISODE YOU’LL LEARN:
- How to best ask for the click in your creative (and get people off YouTube)
- Why instream skippable ads are best for customer acquisition
- What conversion architecture is and why it’s important to focus on
- The single best targeting Kasim has experienced on YouTube
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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