Author: admin

Inbound marketing is always evolving, and for good reason: buying behavior is always evolving. In a world filled with busy schedules and the desire for convenience, more and more buyers are looking for answers and gratification fast — and if they can’t find it in one place, they’ll move on in their search.

Your company’s overall goal is to grow but to achieve that, you have to invest in marketing to stay ahead of your competitors by continuously creating brand awareness, qualifying leads and keeping current customers engaged. B2B companies roughly spend 9% to 11% of their revenue on marketing. How much should your company spend on your […]

Twitter has finally joined us as a social media platform of the future. While in July of 2021 Twitter did in fact launch their Shop Module, which featured a shopping section at the top of a brand’s profile, they’ve got something even bigger on the horizon. On November 28, 2021 Twitter launched “Cyber Deals Sunday” […]

Are you overwhelmed, overworked, and burned out, but your income still seems capped…because there’s only so much of your time you can trade for money? Is your income feast or famine? Some months are great, but you just can’t seem to maintain it. Are you struggling to balance the need to both serve the clients […]

Everyone starts as a digital marketer in the same place. They don’t know anything about marketing, other than it’s a thing that companies do to get people to buy products. As new marketers, we don’t realize: → How much time, effort, and resources get put into offers, products, and services.  → The number of research […]

Savvy marketers know that better data regarding their leads will result in better conversions, but according to HubSpot, 79% of leads never turn into sales. Yikes! The culprit? A lack of lead nurturing. Not surprisingly, an equal percentage do not use lead scoring either. Unless you have a monopoly on the product or service you offer, […]

If you’re writing as many blog posts as I am in a month, you may spend a lot of time looking for ways to make your blogs stand out. This is especially true if your blog post design is limiting. But there is an easy way to grab your reader’s attention that beats adding bullet […]

As the earth’s temperatures continue to rise, so does the consumer demand for eco-friendly products and ethical business practices. If you want to compete in today’s market, using good sustainable marketing practices to show the world what your company is doing to positively impact people and the planet is imperative. Crafting your sustainability message is […]

If you’re looking for a CRM, you’ve likely considered Salesforce — the largest provider of CRM software. However, if you’re a HubSpot customer or are considering using it, consider using HubSpot’s CRM. Here, we compare HubSpot’s CRM with Salesforce.

When it comes to paid advertising, many companies are not sure where to begin and what platforms to use. Facebook is a great place to start when it comes to promoting your content to your potential customers. A lot of B2B companies don’t believe that their audience is active on Facebook, but it turns out […]