Activating Empathy: How to Manage It, Measure It, and Market With It[Rocksview Digital Hub]

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Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading

The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

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